TEDxAuckland September 26th, 2010. Kate was headhunted to NZ from London in 1995 to work with Saatchi & Saatchi as their Strategic Planning Director based in Wellington at a time when the agency dominated the NZ advertising scene, Kate was part of Saatchi’s Worldwide Planning Board where she was involved in developing new thinking and strategies for the agency. Since leaving S&S in 2003, she has been busy developing her own brand consultancy, becoming Strategic Partner in local agency Shine, and also the Australasian partner for eatbigfish.
Eatbigfish is a global consultancy that specialises in working with Challenger brands and organisations, i.e. brands and companies that recognise that in order to compete successfully they need to think and behave differently to market leaders.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)