Eating Big Fish

TEDxAuckland 2023, Sun 3rd Dec

Eating Big Fish

TEDxAuckland September 26th, 2010. Kate was headhunted to NZ from London in 1995 to work with Saatchi & Saatchi as their Strategic Planning Director based in Wellington at a time when the agency dominated the NZ advertising scene, Kate was part of Saatchi’s Worldwide Planning Board where she was involved in developing new thinking and strategies for the agency. Since leaving S&S in 2003, she has been busy developing her own brand consultancy, becoming Strategic Partner in local agency Shine, and also the Australasian partner for eatbigfish.

Eatbigfish is a global consultancy that specialises in working with Challenger brands and organisations, i.e. brands and companies that recognise that in order to compete successfully they need to think and behave differently to market leaders.

Kate Smith see profile...