Though not a farmer, Wendy Zhou is responsible for the harvesting and distribution of over 300,000 kg worth of produce. As a Senior Insights Specialist and data-savvy entrepreneur, she is passionate about listening to the stories that data tells. Following her discovery that 40% of fresh fruit and vegetables never leave farms due to their appearance, Wendy founded Perfectly Imperfect, a social enterprise set on making perfect out of an imperfect food system. Today, Wendy and her team ensures this nutritious food is plated via subscription service, food bank donations as well as Auckland’s first pay-it-forward community shop.