The rise of content creation, e-commerce platforms, digital tagging and social media are the new norm. Mindful consumerism is on the rise. AR and VR technology continues to astound in terms of what it can bring to the retail or brand experience. But in reality, what I see every working day, is that the power of a good advertising idea still reigns supreme. Happily, I know a bit about coming up with them. I also know how to inspire others to do the same - creating the kind of campaigns that, no matter where people see, hear or touch them, are still impactful and effective. I am in the business of storytelling, and as the head of Pixar once said, ‘Fancy graphics might keep them entertained for a few minutes, but it’s the story that keeps people glued to their seats.’