Matt Shirtcliffe

A picture of Matt Shirtcliffe

mental wellness advocate / creative director

Father of two teens, awarded advertising creative director, ad agency owner, mountain runner, farm owner, poet, Christian. Matt was living a full and rewarding life last year when it profoundly changed last year. His wife of 17 years Mary, a farmer, died of depression.

Searching for something good to come from his grief, Matt used his own experiences to speak out about mental health in the rural community. He wasn’t prepared for the impact it would have or the enormity of the response. The journey since has reframed his own life in positive ways.