Malcolm Rands is co-founder of ecostore, New Zealand’s leading range of eco-friendly household products. While initially sold by mail order, ecostore now has over 100 products in its range with products stocked in supermarkets in New Zealand, Australia, the United States and in outlets in parts of Asia. Malcolm has been active in the sustainable scene for over 25 years, co-founding New Zealand’s first permaculture eco-village in 1986 and was a foundation member of the New Zealand Sustainable Business Network.