Brian Sweeney is the New York-based Chairman of SweeneyVesty, a global corporate communications company founded in Wellington in 1987 with Jane Vesty. He is dedicated to the idea of New Zealand exporting its services, innovation and creativity, and to the related positioning and communications New Zealand must undertake to be competitive globally. He has a Politics degree from the University of Waikato. Brian has produced film, books, photography, theatre and music. He first attended TED in Kobe, Japan in 1994.